Metropolitan Workshop was commissioned to generate a regional development plan to harness demand for 25,000 hotel rooms on the de-militarized Dead Sea shoreline.
Our strategy looked beyond the commercial imperative and set out a framework to provide employment and education for local people and improve the region’s accessibility to tourists and Jordanians, whilst preserving the area’s natural beauty.
We devised bespoke solutions for the challenges posed by Jordan’s climate, limited energy and water resources.
The region was to become the Dead Sea Reserve and be administered by an agency with a charter to enhance this world heritage biosphere.
Client: Urban Workshop
Current Status: Masterplan completed
Consultants: WSP, Gross Max